Ad Booster
newhome creates a campaign based on your listing and places it as an advertisement on Facebook, Instagram, as well as on popular Swiss websites.
Informations about the Ad Booster
Advantages
- Additional clicks and contact inquiries on your listing on newhome – visible after just a few business days.
- The campaign is set up by newhome, and the ads are broadcast for maximum reach and clicks.
- Activation within 4 working days.
Target group
- People interested in real estate
Placements
- Social Media: Facebook and Instagram
- Various news sites (20min, Blick, etc.) as well as several home, living, lifestyle sites in Switzerland
Explanation video
Learn more about our offer in the video:
FAQ about the ad booster
How does the Advertisements Booster work?
Your ad on newhome is played out as a native ad on Facebook and Instagram as well as various Swiss online news sites. With one click, users can access your ad on newhome and contact you. We create your campaign from your property data and the system generates the banners fully automatically, always optimizing for the highest possible insertion reach and clicks.
Where are the ads displayed?
The system optimizes automatically for maximum visibility and clicks. Regionally, the surrounding districts of the property are prioritized according to the listing on newhome.
What are Native Ads?
Native ads are advertising contributions on various websites such as news platforms or classifieds, which are seamlessly integrated into the reading flow. The individual advertising contributions are marked as “advertising”, “sponsored content”, “advertisement” or similar, but are otherwise hardly distinguishable from the rest of the content. In the broadest sense, sponsored content on social platforms are also native ads.
What is a CPM/eCPM?
CPM stands for “cost per mille”. And that simply means: the cost of a thousand ad impressions. The e stands for “effective,” meaning the average price of the costs for a thousand advertising impressions. In the German-speaking world, it is often also referred to as TKP – Tausender-Kontakt-Preis.
What are Native Ads made of?
Unlike display advertising, native ads are assembled from individual assets/components on the publisher’s site and receive their design. This requires a clear data structure and following one or two tips.
The following apply to Native Ads:
- Image: file formats JPG, PNG, GIF ideally 1200x627px
- Logo: file formats JPG, PNG, GIF ideally 200x200px
- Title: 25 characters including spaces
- Text: Short description of the offer
What does CPC mean?
CPC stands for “cost per click” or “How much does a click cost me? It tells how much advertising investment was paid for one click. Example: If you invest CHF 1,000 for your campaign and the ad was clicked 100 times, the CPC is CHF 10 (formula: 1000/100 = CHF 10).
What to consider in a display campaign?
- The goal is clicks
- Relevant key figures – cost per click (CPC) / click rate (CTR)
- Clear “call-to-action” in the advertising material. Call to action. For example, “Order now” or “Get information now”.
- Mobile optimized landing page
- Realistically plan runtime, budget and geo-targeting.
- Targeting (contextual, geo, frequency capping (FC), retargeting, language)
- Premium inventory on request
- Budget from CHF 650
- Recommended minimum duration: 4 weeks
- Clearly defined target group
More information about the offer
Learn more about the “Advertisements Booster” offer in our product documentation.
Support
If you need personal advice or support, please contact us on +41 44 240 11 60 or use the contact form.