It’s a known fact that the real estate sector hasn’t escaped digitalisation. Engel & Völkers recognised this trend at an early stage and has led the line in innovative and digital property marketing. This is of particular benefit to your career as an agent. Engel & Völkers assists you with the latest IT tools and apps as well as professional support for your marketing activities. The company also helps you build a sustainable personal brand.
At Engel & Völkers, you learn how to combine tried and tested marketing strategies with innovative, digital methods. That’s key for meeting the evolving requirements of customers. You don’t just learn the tricks of the real estate trade from scratch – you also become familiar with every aspect of digitalisation. Whether you’re just starting out, changing careers, or you’re a pro with industry experience under your belt – we give you the chance to take your career to the next level.
Comprehensive digital support to succeed in your career
Engel & Völkers offers you a strong brand and a global network, and will work with you to take full advantage of the possibilities of digitalisation. Our digital platform, combined with Engel & Völkers’ renowned high service standards, is particularly valuable for your career.
Thanks to the latest tools and apps, you are perfectly equipped to work flexibly and succeed as a real estate agent in your market territory. We also support you in all things marketing – whether it’s content, social media support, mailings or CI-compliant brochures – so you can reach your target audience effectively across all channels.
Digital knowledge transfer at the Engel & Völkers Academy
Whether you’re changing careers or you’ve already got real estate experience under your belt: at our in-house academy, we offer real estate agents hands-on seminars, coaching and tailored webinars on key sales processes, personal branding, social media and other relevant areas surrounding digitalisation.
Personal branding: marketing yourself effectively
As a real estate agent at Engel & Völkers, you’ll quickly learn about the marketing potential of your own social media account. Personal branding can prove to be a valuable way to enhance your career. By maintaining a consistent and positive social media presence, you make a lasting impression on your target audience. This helps you boost your reputation as a real estate agent.
Personal branding works in the real estate sector
Instagram or LinkedIn are ideal platforms for establishing and building personal relationships with clients. Many Engel & Völkers estate agents already use personal branding on social media in their day-to-day working lives.
There are various practical examples that show it works: take Martin Rouleau, for instance. He is an international Engel & Völkers real estate agent, who uses his channels to market herself. ‘We are living in a mobile world, there is absolutely no doubt about it, you just have to look around. I run 90% business on my smartphone!’
Instagram and LinkedIn have the biggest potential
Instagram is a social network that mainly focuses on visual content. For instance, images of dream properties draw more attention than dry bar graphs on mortgage interest rates. Apart from Instagram, many Engel & Völkers real estate agents also take advantage of LinkedIn, to great success. LinkedIn makes it easier to network and make new professional contacts. Many real estate agents have yet to recognise LinkedIn’s huge potential.
‘If you don’t keep up with the progress, you’ll be kept out
At Engel & Völkers, we’ve decided to keep up with the progress and take advantage of digitalisation. Take the opportunity to make the Engel & Völkers success story your own, too – whether you’re changing careers or you’re an industry pro. Apply now and get started as a real estate agent!